We love what we do
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Östersund
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Örebro
Västerås
Stockholm
Vasa
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Click to edit Master subtitle style JASON MEUCCI, CNN WIRE @jmeucci
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Mattias Rosberg, Adeprimo Hur bygger man ett mobilt lojalitetsprogram och hur fungerar lojalitetsverktygen – mobila kundklubbar, lojalitetskort, kuponger, kampanjsajter, erbjudanden och CRM? Vilka nya möjligheter ger den mobila kanalen, och vad krävs för att lyckas? Exempel presenteras från hur mediebranschen i Norden har övergett de fysiska plastkorten till förmån för lojalitetskort i mobilen. Klicka här för att ändra format på underrubrik i bakgrunden Mattias Rosberg är CEO på Adeprimo, en av Nordens ledande digitala byråer. Han har mångårig erfarenhet från digital och mobil affärsutveckling, och är en frekvent anlitad talare på konferenser och branschdagar.
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CRM
Base Systems
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Ex. Carma, Apsis, Mail Chimp
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Dialogue Systems
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Ex. Responsys Interact, Agillic, Webpower
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Marketing Cloud
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Ex. Sales Force, Adobe Marketing Cloud, Tibco
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Mobil
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TULO SPECIAL CONCEPS // MOBILE BAZAAR
Market local offers in your own digital marketplace
The marketplace is available in web, mobile and print. Offers are fetched from the service and comes 2015-03-24 as mobile coupons which can be used in local
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TULO LOYALTY // LOYALTY CARD
Replace those plastic cards that clutter our wallets
The mobile loyalty card is a mobile site that we create separate or integrate with existing mobile site or app. It is an easy, fast and cost-effective way to create, deploy, and register 2015-03-24 for a loyalty card. Customers always have their loyalty card available on
TULO SPECIAL CONCEPS // BONUS PROGRAMME
Level and points Add a level and points system and get another dimension to your loyalty programme.
Strengthen relationships with your customers by allowing them to achieve rewards and reward the more they use your products or services, for example.
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and group customers
Reactive…
…Proactive
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Get started
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NEW YORK DAILY NEWS
The US example New York Daily News Click to edit Master subtitle style
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NEW YORK DAILY NEWS
Let’s look at the facts Click to edit Master subtitle style
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FACT
You have a massive mobile site traffc Click to edit Master subtitle style
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FACT
Your top mobile sections are Showbiz, Home and News Click to edit Master subtitle style
(in that order)
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FACT
70% of the traffc comes from social search Click to edit Master subtitle style
(Facebook, Google+, Twitter etc)
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FACT
Your mobile site visitors are 89% national Click to edit Master subtitle style
(11% New York)
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FACT
Your mobile app users are (mostly) New Yorkers Click to edit Master subtitle style
(60% New York / 40% National) 2015-03-24
NEW YORK DAILY NEWS
The main challenge Click to edit Master subtitle style
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THE MAIN CHALLENGE
How do we convert traffc into money? Click to edit Master subtitle style
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HOW?
We do it by defning a goal, working focused and long term. Click to edit Master subtitle style
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GOAL
Here is how we see the goal: Click to edit Master subtitle style
(…three years from now)
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GOAL
”The Daily News is the frst choice for mobile advertisers in the US” Click to edit Master subtitle style
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NEW YORK DAILY NEWS
To accomplish this, we need a business model Click to edit Master subtitle style
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”THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US”
B2C
Cus tomer loyalty s trategy
Subscription based user Transaction based user
”Access to content services”
Registered users Unregistered users
Platform and brand s trategy
Mobile web traffc
Business needs
Mobile site Mobile app
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B2B
Covers ion s trategy
”Access to contacts”
Registered data Mobile web traffc
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Behavioural Geo and device data
targeting data
”THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US”
Beside business, there are the customer needs
Customer Click to edit Master subtitle style Business needs
Give them what they want…
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needs
…and we need to make money while doing it
”THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US”
Relevanc e: ”It’s for me and I’m in c harge” Personalization of My news feed, news and social aggregation, targeted ads Loyalty: ”I feel s pecial” Rewards, promotions, premium content, brand association
Customer needs
A great mobile experience: ”I need it!” Click to edit Master subtitle style
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Design, usability, functions, commuting / subway, content
”THE DAILY NEWS IS THE FIRST CHOICE FOR THE MOBILE ADVERTISERS IN THE US”
Beside business, there are the customer needs
Customer Click to edit Master subtitle style Business needs
Give them what they want…
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needs
…and we need to make money while doing it
SKISTAR
The Nordic example SkiStar Click to edit Master subtitle style
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JUL/NYÅR
SPORTLOV
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PÅSK
”Det här är en sajt som bestämt sig för att vara med sina användare hela vägen. Från idé, genom planering och hela vägen under semestern.” Bästa resesajt, Internetworld
Klicka här för att ändra format på underrubrik i bakgrunden
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Key fndings
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Key fndings
Get Proactive… Click to edit Master subtitle style
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Key fndings
Get Proactive… From 1 to 7 deadlines Click to edit Master subtitle style
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Key fndings
Get Proactive… From 1 to 7 deadlines Give them what they want… Click to edit Master subtitle style …we need to make money doing it
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Thank you! Click to edit Master subtitle style Mattias Rosberg –
[email protected] http://www.adeprimo.se
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