Sponsorships and Promotional Opportunities

2015

Sponsorships and Promotional Opportunities www.expocam.ca

April 16 -18, 2015 Place Bonaventure • Montreal, QC, Canada

Sponsorship Key Benefits

Prominence at EXPOCAM

Positions Your Company Among The Industry Leaders

Special Marketing Advantages Ensure

Inclusion In

Promotional Programs more traffic Increases Your to your BOOTH Brand’s Exposure

Rates at a Glance Sponsorship Rates

Pages 3-5

Platinum Sponsor . . . . . . . . . . . . . . . . . . . . . . . . SOLD Gold Sponsor (4 Maximum). . . . . . . . . . . . . $12,000 Seminars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000 “You Are Here” Signs . . . . . . . . . . . . . . . . . . . . $4,000 Visitor Lounge and Bistro. . . . . . . . . . . . . . . . $5,000 Room Key. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000 Hat Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hats

2 • ExpoCam 2015

Promotional Rates

Pages 6-8

Lanyards . . . . . . . . . . . $6,000 (plus cost of lanyards) Visitor Badges. . . . . . . . . . . . . . . . . . . . . . . . . . . $7,000 Inserts with Visitor Pre-Show Mailing. . . . . . . . . . . . $2,000 (4 available) Inserts With ExpoCam Bag. . . . . . . . . . . . . . . $1,000 Floor Signage . . . . . . . . . . . . . . . . . . $1,250 (per sign) Hanging Banners. . . . . . . . . . . . . . . $1,250 (per sign) E-newsletter. . . . . . . . . . . . . . $1,500 (per newsletter) Stairway Signage. . . . . . . . . . . . . . . . . . . . . . . . $6,500

Video Production Show Guide Advertising

Page 9 Page 10

Platinum and

2015 Gold Sponsorships

Participation as a Platinum or Gold Sponsor will ­position your company as a leader in the industry. These sponsorships offer heightened brand exposure, special advantages to attract more buyers to your exhibit booth, and post-show marketing opportunities.

Platinum

Gold

1 Maximum (sold)

4 Maximum

Point of Sale Material Identification on promotional signage to be placed in over 200 truck-stop, carrier, dealer, and exhibitor locations Pre-Registration Forms Sponsor identification on 150,000 pre-registration forms to be distributed by direct mail, magazine insertion, and point-of-sale placement Show Guides – Online and Printed Versions Free colour logos to attract attention to your listings

Sponsorship Features 1. Category Exclusivity Platinum Sponsorship The Platinum Sponsor’s Logo will be the largest/ most prominent of all sponsor logos in all printed and online materials. 2. Sponsor Exposure Magazine Advertising • Identification in all ExpoCam magazine advertising • Starting in October 2014, 28 full pages and 8 double page spreads scheduled in: Canada’s #1 Source for Heavy Trucks and Trailers

As well as: Transport Magazine, Truck News, L’Echo du Transport, Over The Road

Web Site Presence and Hyperlink • Sponsor identification on ExpoCam home page • Link to sponsor’s site 3. Pre-Show Mailing As a platinum/gold sponsor, we will provide you (through a bonded mailing house) with a complete list of pre-registered attendees so that you can send them a special promotion or incentive to visit your booth at ExpoCam. 4. Post Show Marketing As a platinum/gold sponsor, we will provide you (through a bonded mailing house) with a complete list of pre-registered attendees for a one time follow up mailing.

Canada’s #1 Source for Heavy Trucks and Trailers

Exhibit Hall Visibility Platinum Sponsorship Sponsor logo identification on two 4’ x 6’, four colour/ double sided aisle banners to be hung in the same hall as your booth. Logo identification on 4 large floor plans displayed throughout the exhibit area Canada’s #1 Source for Heavy Trucks and Trailers

Gold Sponsorship Sponsor logo identification on one 4’x 6’, four colour/ double sided aisle banner to be hung in the same hall as your booth. Logo identification on 4 large floor plans displayed throughout the exhibit area

Sweepstakes Contest • A unique sweepstakes prize with a retail value of $1,000 will be provided to each Sponsor along with a ballot box. • Each Sponsor will have an individual ballot with Sponsor name and booth number. • Ballots will be combined with the attendee’s badge and mailed to pre-registrants Show Bag Insert The Sponsor’s printed message or small give-away will be inserted in 12,000 Show Bags at no charge. Sponsor to provide the item/message. Gold Sponsorship Total Cost: $12,000 ExpoCam 2015

• 3

Sponsorships

3. Industry Seminars Moderated by your company, ExpoCam will provide an opportunity for you to deliver a sales presentation in a seminar room adjacent to the show floor. Sponsorship Cost: $5,000

4.“You Are Here” Signs Four strategically ­located “You Are Here” signs put thousands of ­buyers face-to-face with the Sponsor’s logo, ­promotional message, and exhibit l­ocation.Visitor-friendly “You Are Here” signs d ­ isplay the full floor plan and a listing of all exhibitors and booth numbers. • Sponsor will be recognized on the ExpoCam website as well as in the Official Show Guides (print and online). Website logo will include link to your website. Sponsorship Cost: $4,000

5. Visitor Lounge Sponsorship Features:

Show Web Site Recognition of Sponsor on the ExpoCam web site – 100,000+ impressions Show Guide Recognition of Sponsor in the printed show guide – 12,000 copies   Signage Prominent Sponsor identification above the lounge area Plastic cups with Sponsor’s logo printed Tent cards for all of the tables in the Lounge and Bistro with Sponsor message and logo

• • •

4 • ExpoCam 2015

• As sponsor of the lounge area, you are also entitled to add (at your cost) additional signage in the area to promote your company and products.

  *COMPLIMENTARY TICKETS 50 complimentary beverage tickets that can be used in the licensed area.  Sponsorship Cost: $5,000

Visitor Lounge The visitor lounge gives ExpoCam visitors the ­opportunity to rest and have a quick meal and/ or beverage.

2015 6. Hat Day Hat Day, a huge success with visitors at ­previous shows, is a superb opportunity to create brand a­ wareness or draw attention to a new product. We a­ re looking to give away hats to the first 2,000 visitors on Saturday.

Sponsorship Features: Pre-Registration Forms Owner-Operators will be alerted to Hat Day in 150,000 pre-registration brochures to be distributed to by ­direct mail and made available in 200 locations ­including truck stops. Signage Hats will be handed out at the e­ ntrance of ExpoCam with prominent sponsor signage. Show Guides Hat Day will be listed in the Show Guides (printed and online) “Special Events” sections and featured in a Transport Routier double-page spread promoting ExpoCam.

New for 2015 Enhance your experience and promote your brand at Expocam 2015

We can help you design and print... • I nvitations to your clients and prospects • P oint of sale material and signage

Show Web Site Hat Day will be promoted on the ExpoCam website. EXPOCAM 2011

Sponsorship Cost: Hats

Du 7 au 9 avril à la Place Bonaventure à Montréal Inscrivez-vous maintenant pour obtenir un LAISSEZ-PASSER GRATUIT – une valeur de 20 $. Visitez le site expocam.ca dès aujourd’hui et sélectionnez INSCRIVEZ-VOUS DÈS AUJOURD’HUI dans le menu Visiteurs. À la section B – Options d’achat, sélectionnez Passe VIP et inscrivez notre code d’activation VIP spécial : NAVISTAR

7. Room Key

Sponsor’s Logo + Visit us at Booth # is printed on one side of the Hotel Room Key and given to all hotel guests who registered through our 2 (two) ExpoCam 2015 Official Host Hotels room blocks. Visit us at

Booth 123 Visit us at Booth Bo ooth h 456

Hilton Marriott

Les membres de votre personnel sont également invités. Vous n’avez qu’à utiliser notre code d’activation VIP pour enregistrer le nombre de personnes que vous souhaitez. Cette offre valable jusqu’au 6 avril 2011 à 16 h. KIOSQUE 4233 : Navistar Canada inc.

1

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EXPOCAM 2011

VISITEZ LE SITE WEB INTERNATIONALTRUCKS.COM M

OBTENEZ UN LAISSEZ-PASSER

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Sponsorship Cost: $2,000

ExpoCam 2015

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Promotional Opportunities

Floor Decals

Floor Signage

➔

Show Bag Insert

➔

Hanging Banners

THIS WAY TO

NAVISTAR

Promotional Opportunities

2015

Lanyards (Strap Attached To Name Badges) Get walking advertising by every ExpoCam 2015 visitor wearing your company name on lanyards. Your company name will be seen everywhere throughout the exhibit hall. A minimum of 12,000 ­lanyards must be supplied. Cost: $6,000 (plus cost of lanyards)

* Lanyards must be supplied

Visitor Badges What better way to a­ dvertise to every a­ ttendee than to have your ­company logo, printed in full colour on the front of every visitor badge. This powerful ­promotion keeps your logo w ­ alking around the ­entire exhibit hall all 3 days. Cost: $7,000

Company Logo

Thursday April 16 • 10am to 6pm Friday April 17 • 10am to 6pm Saturday April 18 • 9am to 5pm

Show Pass

Place Bonaventure, Montréal, QC

Inserts With Visitor Pre-Show Mailing Put your promotion into the hands of all pre-registered attendees as they are making their plans for the show. Tie into this effective direct-mail p ­ rogram, which reaches the most highly motivated of our attendees, those who have taken the time to register for the show in advance. The insert must be sized to fit into a No. 10 envelope (without folds). We provide the envelope, labour and postage. Insert must be ready by February 12, 2015. Cost: $2,000 • 4 available

Inserts In ExpoCam Visitor Bag Put your promotional items in the hands of every visitor by providing an insert in the ExpoCam Bag. 12,000 items must be provided. Items must be approved by ExpoCam in advance. Maximum weight per item: 250g. Items must be delivered to the ExpoCam office by March 1, 2015. Cost: $1,000 per insert Floor Signage Direct visitors to your booth with this innovative signage. Signs are laid on the floor on an aisle ­leading to your booth and can include your logo, booth number and a brief (maximum 6 words ­recommended) message. Printing, design/layout are ­included. Cost per sign: $1,250 Hanging Banners Have your 4’x6’ double-sided sign h ­ anging from the ceiling (with the aisle number attached below). This high-­profile signage is a fantastic way to grab visitor’s attention and highlight a unique ­feature or product from your exhibit. Printing is included. Cost per sign: $1,250

ExpoCam 2015

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Logo Area

Promotional Opportunities

E-newsletter Add your logo, a short (maximum 25 words) ­message and link to your website to the ExpoCam 2015 ­visitor e-newsletter which will be sent to all pre-registered ­visitors approximately 3 weeks before the show. 15,000+ i­ mpressions. Newsletter ­distribution dates: March 1, 2015 and April 1, 2015 Cost per newsletter: $1,500

Stairway Signage You can’t be missed with this dramatic signage, placing your name or logo in front of every visitor and exhibitor at ExpoCam 2015. Stairway signage will be placed on 3 flights of stairs (50 stairs in total). Cost includes signs and installation.  rom the entrance/registration level up to •F level 200. • From level 200 up to level 300.  rom level 300 up to level 400. •F Availability: 2 opportunities (25 stairs each with category exclusivity) Cost: Double Opportunity $6,500 Single Opportunity $3,500

8 • ExpoCam 2015

Video Production

2015

BOOTH VIDEOS

Did you know that 45% of trade show attendees only attend one exhibition per year.* That means your current and future customers have a lot to see and do, in a short period of time... Time that other exhibitors are competing for. Incorporating professionally produced video into your booth experience will t­ ransmit your message faster and more effectively than traditional signage.  And Newcom’s creative team has the experience to produce the right video at the right price: From simple but slick product slideshows, to fully-animated product brochures with engaging text elements. For three-days, every two years, ExpoCam brings together 15,000 buyers—many of whom are your customers or potential customers. Make the most of this opportunity by ensuring your company, and products, get noticed. * Source: CEIR: The Role and Value of Face to Face

To guarantee on-time delivery, videos must be commissioned by

January 31, 2015

Video Monitors It’s no secret video can be extremely effective at grabbing a person’s attention; so what better way to make ExpoCam attendees aware of your presence at the show, and direct them to your booth, than a short video playing in multiple large monitors located throughout the trade show area? Every monitor will be placed in locations carefully screened for their ability to minimize noise and visual ­distractions common to trade shows, and maximize the number of attendees going to your booth. Spots are ­limited, so book your 30-second slot in our E ­ xhibitor Video Loop early. No video? No problem! We can create your 30-second spot for as little as $750. Cost per 30-second slot: $1,000 (Max. 2 spots per exhibitor) ExpoCam 2015

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ExpoCam 2015 Show Guide Reach every ExpoCam 2015 visitor, plus their associates, with your ad in the ExpoCam 2015 Show Guide, published by

le guide officiel

With full exhibitor and product information, the ExpoCam 2015 Show Guide will be a resource for weeks and months after the show.

Book Your Ad Today! Full Page

$1,500

2/3 page

$1,125

1/2 page island

$975

1/2 page

$825

1/3 page

$600

1/4 page

$500

1/6 page

$375

Les Verrous AMPLock

Copies

Distributed at ExpoCam

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www.internationaltrucks.com Navistar est un chef de file dans la construction de camions poids moyens et lourds, de véhicules de service intensif et de moteurs diesel. Venez nous rencontrer au kiosque 4233.

Lubecore 8179 Cliff Cameron Drive , Charlotte, North Carolina Also, evenMontréal if you don’t purchase an ad,8530 you can still 10869 Hwy 7, Carleton Place , Ontario 704-547-7411 Télécopieur : 704-547-9367 have613-699-0854 a Bold + Highlighted Name + Logo with your www.mgmbrakes.com Automated greasing systems. MGM Brakes is a full-line manufacturer of heavy duty spring listing. Cost: $150 brakes. Our latest technology includes Brake Monitoring & Lubrifiants Saint-Laurent et Chevron

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Méd d’oeu lleurs, en matiè 10180 New vre et de forma Centre de Newcom Berlin Rd, Jackso re de tion. form 514 685 4352 4204 nville, FL routier St-Jé ation du transpor t www.buffersusa.Fax: 904 696 0019 17,000 rue Aubinrôme (CFTR) 4111 est le plus We specialize com iness Media 877 435 0167 , Mirabel, QC in Newcom Bus en and desiccants Intermodal Chassis, conta 10, 11 et www.formationcTélécopieur : 450 435 0933 iners, with dealer locati 9 spécialisé 12 avril 201 America. 2013 ia Le CFTR est un ftr.ca ntM méd ons across Northcargo control, orta Canadian 4 duit centre de forma imp pro and Latin XPOCA et Natu D’E camio ada tion spécialisé ral n. Le CFTR Gas Vehi 350 Sparks Street FICIEL au Can s aux entreprises offre de nombreuses forma en transport par IDE OF , Suite 809, Ottawcle Alliance camionnage 613 564 0 4533 LE GU de tra tion ines, des site M 2013 7

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Ministère des Transports du Québec Québec

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Nordic Carrier Transicold

Inc. Tous droits

réservés. Toutes

les marques de

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respectifs.

Mitsubishi Fuso Truck of America Inc.

ent à leurs titulaires

2100 Derry Road West, Unit 410, Mississauga, Ontario 289-998-0071 Télécopieur : 289-998-0065 www.mackcanada.com Mack Trucks Canada sells trucks, parts and service through its dealer network across Canada.

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commerce appartienn

4259

2015 Centre Sq. Road, Logan Township, New Jersey 877-829-3876 Télécopieur : 856-467-2781 www.mitfuso.com Manufacturer of cab over light - medium duty trucks for the vocational and commerical markets. #1 Canada’s

Heavy Source for

®

Suite 202, Calgary , AB

© 2013 Navistar,

Mack Trucks Canada

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Trucks and

Trailers

4885

888, Montée de Liesse, Saint-Laurent, Québec 514-733-8888 Télécopieur : 514-733-3838 www.nordiccarrier.com Le tout nouveu système Multi-Temp. Vector 1800MT Hybride diesel/électrique, et le tout nouveau plus écomonique et plus vert X Serie.

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2015 Connecting you with buyers... Ask our staff how Canada’s leading truck show can help you increase brand awareness and reach new buyers and prospects.

Rules and requirements for all sponsorship, advertising and promotional programs Eligibility

Requirements

• Confirmed exhibitors are eligible. • Non-exhibiting manufacturers or trucking

A 50% deposit is required to confirm the ­Sponsorship. No logo placement in advertisements or other materials will take place until the deposit is received.

industry service providers are ineligible.

• Outside (non-trucking industry) organizations are eligible upon discussion.

• Platinum or Gold Sponsors must reserve a

­minimum of 600 square feet in the trade show.

• The final balance is required by February 1, 2015.

• Sponsorship funds are non-refundable. • GST and QST are applicable to Sponsorships and will be applied to your invoice.

For more information about ExpoCam sponsorships, promotional opportunities and advertising in the ExpoCam 2015 Show Guide, please contact: Joan Wilson Nickisha Rashid Show Manager Regional Accounts Mgr. (416) 614-5817 (416) 614-5824 [email protected] [email protected]

Denis Arsenault Quebec Accounts Mgr. (514) 938-0639 ext. 2 [email protected]

Heather Donnelly National Accounts Mgr. (416) 614-5804 [email protected]

ExpoCam 2015

• 11

TRUCK GROUP

Canada’s #1 Source for Heavy Trucks and Trailers

Canada’s #1 Source for Heavy Trucks and Trailers Canada’s #1 Source for Heavy Trucks and Trailers

Canada’s #1 Source for Heavy Trucks and Trailers

Canada’s #1 Source for Heavy Trucks and Trailers

Canada’s #1 Source for Heavy Trucks and Trailers

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6450, rue Notre-Dame ouest, Bureau 100 Montréal (QC) H4C 1V4 514-938 - 0639 Téléc. : 514-335 - 5540