Showrooms
during Copenhagen Fashion Week
Bruuns Bazaar, Silkegade 8, 1113 København K. Gant, Jens Schirmer A/S, Hjortholmsvej 5, 2800 Lyngby Hugo Boss, Støberigade 12, 2450 København Cottonfield, InWear og Matinique, Kedelsmedien, Danneskiold Samsøes Allé 55, 1434 København K. Jackpot, Raffinaderivej 10, 2300 København S ONLY, Pieces, Vero Moda, Outfitters Nation, Vila, Very og Object, Bredgade 26, 1260 København K. Selected er både repræsenteret i Bredgade og på Galionsvej 39 på Holmen. Redgreen, Nicolai Eigtveds Gade 36, 1402 København K. Superdry, Prags Boulevard 49, Bygning 2, 3. sal., 2300 København S. The Fashion Gallery, Vermundsgade 19, baghuset/ stuen: Hunkydory, Braez, Örjan Andersson med flere. På CPH Vision udstiller The Fashion Gallery med Odd Molly. Tommy Hilfiger, Strandgade 98, 1401 København K. Trend House Gruppen, Øster Alle 48, 4. sal: Emporio Armani Underwear/loungewear, Brooks Brothers, Mavi JEANS, BIKKEMBERGS, Blauer U.S.A, Bomboogie, Customized For The Crowd, Customized For The Crowd KIDS, For The Few Cashmere, For The Few Vintage Army Parka Coats, Vintage Converse. Flere af mærkerne vises også på Gallery i Forum. Se også afsnittet om showrooms på Lindgreens Allé 12 Listen er ikke komplet, men bygger på de oplysninger, NU har haft til rådighed ved redaktionens slutning. Bemærk, at flere aktører har dagene booket med kundeaftaler. Det er derfor en god idé at kontakte de enkelte leverandører i forvejen. Leverandører, der i næste udgave af NU ønsker at komme på listen over showroom-aktører, kan sende en mail til
[email protected]
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Showroom activities
in Copenhagen
Flere modeaktører holder
HUGO
Hele København syder af mode den første uge i februar. Det gælder ikke blot på de fem modemesser og i Copenhagen Fashion House i Bella Center, men i høj grad også andre steder i den danske hovedstad. Copenhagen is all about fashion in the first week of February. This is not only true for the five fashion fairs and in Copenhagen Fashion House in Bella Center, but also for other parts of the Danish capital.
modeuge i
artikler om nogle af de leverandører, der har
At Copenhagen City Hall and in other architec-
Trend House Group, LEGO Wear, REDGREEN,
Superdry, ONLY og Bruuns Bazaar samt om de
On the occasion of the fashion week, some par-
deres egne showrooms, hvor dagene er booket
med kundeaftaler – det gælder blandt andet for Gant, Hugo Boss og Tommy Hilfiger. Også nogle
af de store danske producenter holder egne mes-
sedage, det gælder f.eks. en række brands fra Bestseller- og IC Companys-koncernerne.
På Københavns Rådhus og i andre arkitektonisk
smukke omgivelser afvikles det ene modeshow efter det andet.
Nogle aktører går i anledning af modeugen sammen om at arrangere fælles aktiviteter og mini-
messer. Det gælder f.eks. på NIMB i Tivoli, hvor
en række leverandører i luksussegmentet står bag både shows og events.
Magasinet NU har i dette afsnit samlet en række _158
valgt at holde modeuge uden for det etablerede
messe-regi. Læs om blandt andre Hugo Boss,
mange spændende aktører, der har samlet sig i det nye fashion district omkring Lindgreens Allé i København.
Several agents, producers and distributors cele-
brate the fashion week in their own showrooms, where the days are booked with customer ap-
pointments. That goes for brands such as Gant, Hugo Boss, LEGO Wear, REDGREEN and Tommy
Hilfiger. Also some of the larger Danish produc-
ers such as a number of the Bestseller and IC Companys brands organise their fair days independently.
HUGO BOSS Nordic ApS Phone +45 33 188000 www.hugoboss.com
Artikel/article
turally beautiful surroundings, different fashion shows are held, one after the other.
ticipants collaborate in arranging common ac-
tivities and mini fairs. This is true for NIMB in Tivoli, where suppliers in the luxury segment arrange different shows and events.
In this section, the magazine NU has brought together a number of articles about some of the
suppliers that have chosen to organise their fair days independently from the established fashion fairs. Read about Hugo Boss, Superdry, ONLY,
and Bruuns Bazaar as well as the many exciting
participants that have gathered in the new fashion district in Lindgreens Allé in Copenhagen.
Artikel/article
Superdry in separate showroom during Copenhagen Fashion Week SMAC A/S har sit skandinaviske hovedsæde i Danmark, hvorfra virksomheden distribuerer det britiske livsstilsbrand Superdry. SMAC står for Scandinavian Modern Apparel Company og har ansvaret for distribution til Danmark, Norge, Sverige og Finland.
Der er luft under vingerne hos SMAC A/S, og ikke mindre end fire nye Superdry-butikker blev
indviet i slutningen af 2011: En stor ny flagshipstore i Helsinki, samt yderligere tre i Danmark i
Bruun’s Galleri i Aarhus, på Fisketorvet i København og i Ro’s Torv i Roskilde.
På verdensplan sælges Superdry i mere end 30 lande.
- Brandet byder på en bred kollektion til såvel damer som herrer. Ud over beklædning er Superdry
også fodtøj, tasker, solbriller, briller, bademode,
parfume med mere, forklarer Louise Agerlund, ansvarlig for kommunikation og marketing hos SMAC A/S.
Superdry har vækstet støt de seneste år, og mange kendte mennesker deler passionen for Superdry og spottes derfor i tøjet; Samuel L. Jackson,
Paris Hilton, Leonardo DiCaprio, Jamie Oliver og
Kate Winslet, samt i Danmark også Casper Christensen og Helena Christensen.
Der er stor international interesse for Superdry,
som bruger den kendte fotograf Jacob Sutton. Han har skudt flere kollektioner for bl.a. Hermes, Bubberry, Y3, Adidas & Stella McCartney etc.
The Scandinavian headquarters of SMAC A/S is
stores were opened: One large Flagship Store
also about footwear, bags, sunglasses, glasses,
Superdry: Samuel L. Jackson, Paris Hilton, Leon-
During the fashion week, Superdry presents the
SMAC, which is short for Scandinavian Modern
Copenhagen, and in Ro’s Torv, Roskilde.
SMAC A/S.
and Helena Christensen.
hagen S.
located in Denmark. From here, the company
distributes the British lifestyle brand Superdry.
Apparel Company, supplies Denmark, Norway, Sweden, and Finland with the Superdry brand.
The company has really spread its wings and in
the end of 2011, no less than four new Superdry _160
in Helsinki, and another three stores in Denmark in Bruun’s Galleri, Aaarhus, in Fisketorvet, Superdry’s products are sold in more than 30 countries worldwide.
- The brand offers a wide collection for both men and women. Apart from clothing, Superdry is
swimming wear, perfume etc., says Louise Agerlund, head of communication and marketing at
In recent years, Superdry has increased steadily.
This is partly a result of a high involvement of celebrities who share the passion for the brand and who therefore often can be seen wearing
ardo DiCaprio, Jamie Oliver, Kate Winslet, as well as the Danish celebrities Casper Christensen,
Superdry is an internationally acclaimed brand. Superdry uses the famous photographer Jacob Sut-
ton, who has shot several collections for Hermes, Bubbery, Y3, Adidas, and Stella McCartney etc.
entire concept in its showroom located at Prags
Boulevard 49, Building 2, 3rd floor, 2300 Copen-
Opening hours: From Thursday, February 2 through Saturday, February 4, with lounge atmosphere and presentations. NU’s readers can set an appointment with Superdry’s sales manager, Thor Enevoldsen by telephone. Contact information: +45 2261 0508.
161_
Artikel/article
HUGO BOSS under modeugen HUGO BOSS har hovedkvarter i Metzingen i Tyskland. Det nordiske datterselskab finder du
HUGO BOSS til den alsidige kvinde HUGO BOSS for women who want to be stylish and unique
i København på Teglholmen: HUGO BOSS Nordic,
Støberigade 12, 2450 København SV. Her er med-
arbejdere fra sælgere til market ing og finans samlet under ét tag, så HUGO BOSS Nordic kan
følge sine kunder hele vejen. HUGO BOSS linjerne er repræsenteret i butikker spredt på Sjælland, Fyn og i Jylland.
Under modeugen er HUGO BOSS Nordic åbent
for alle indkøbere. Kom forbi til et uformelt kig fra torsdag til søndag kl. 10.00-17.00. Kontakt på womenswear:
Den kvindelige side af HUGO BOSS er en opvisning i, hvad kvinder sukker efter til garderoben: Feminin elegance, skarp enkelhed og komfortabel afslapning. The HUGO BOSS womenswear line offers just what women desire: Feminine elegance, sharp simplicity, and comfortable casualness. Suits, tænker du nok. Og skjorter. Nå ja, og
rede looks som denne sommers hindbærfarvede
været med til at skabe de feminine og alsidige
nævnt, når talen falder på det tyske mærke. Men
under en kort læderjakke med draperede detal-
blandt andre belgiske Bruno Pieters. Siden 2007
slips selvfølgelig. Altså når der bliver sagt HUGO
BOSS. De tre items er nemlig det, der typisk bliver HUGO BOSS kan mere end klæde herrerne på. Det kan også fylde kvalitetsbevidste kvinders klædeskabe. Siden 1998 har mærket også designet tøj
til kvinder, først med linjen HUGO og siden med
yderligere to linjer, BOSS Black og BOSS Orange. Et trekløver, der gør det muligt at ramme både de
minimalistiske, de elegante og de casual typer, og som giver uendelige muligheder for at sammensætte en personlig stil.
Siden de tre kvindelinjer blev en del af HUGO BOSS,
er de for første gang denne sæson designet af den samme designer, den 40-årige Eyan Allen. Det har
givet et homogent udtryk i bredden og forbundet de tre personligheder, der styrer hver linje.
suit, florlette, hvide plisserede nederdel tilsat
hvid hørjakke eller armyfarvet buksedragt brugt
jer. BOSS Black er det miks af business, glamour og fritid, der skaber den fuldstændige garderobe.
Er lysten til det mere casual, er det derimod BOSS Orange, der skal satses på. Som den senest ankomne til HUGO BOSS’ kvindelige fami-
lie, er BOSS Orange den vildere søster, der ikke er bange for at mikse forskellige print og skarpe
farver til et intenst og overraskende udtryk. Lige nu mest karakteristisk i et blåt blomsterprint på
orange bund, enorme lilla blomsterhoveder tegnet på beige baggrund og løse T-shirts med påtrykte fuglevinger.
Kendte fans på første række
Som den første kvindelige del af HUGO BOSS kom
Det 88 år gamle modehus er opkaldt efter sin
attitude. Den avantgardistiske linje udfolder sig
tiemajoriteten med tyske Claus-Dietrich Lahrs
linjen HUGO. En linje fyldt med innovative looks
til kvinden, der krydrer fashion med personlig lige nu i butikkerne med kropsnære kjoler, skarpe jakker og stumpebukser i farverne orange og lime som de vilde og sort og hvid som de mere underspillede.
Mere klassisk er HUGO BOSS’ kernelinje, BOSS
Black. Med et elegant udtryk er det linjen, der
tager kvinden fra arbejde til aften med sofistike-
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ophavsmand, Hugo Ferdinand Boss, der døde i
1948. I dag har investeringsfonden Permira ak-
i CEO-stolen. Han har tidligere været CEO for Louis Vuitton i USA og Managing Director for Christian Dior Couture i Paris.
På verdensplan har HUGO BOSS 1.500 butikker fordelt på 124 lande, heraf 591 egne butikker.
Johanna Nelson eller Martin Schoop, tlf. 3318 8000
designs, som har slået firmaets position fast som
et af verdens førende luksusbrands. Det gælder
har Eyan Allen haft sin gang i huset, i dag som designer af alt rettet mod verdens kvindelige fashionistaer. De seneste sæsoner er hans HUGO
kollektion præsenteret på et show i Berlin med kendisser som Hillary Swank, Elizabeth Jagger og Chloé Sevigny på første række.
I Danmark er kvinder som Sidse Babett Knudsen, Helena Christensen og Kronprinsesse Mary faldet
for mærket, og foråret og sommeren er også præget af dansk islæt, da HUGO BOSS har Danmarks
største model, Freja Beha i front på kampagnen
for HUGO. Iklædt en hvid og sort kjole i skarpt snit fremviser hun et par skulpturelle stiletter med
Hillary Swank, Eyan Allen og Helena Christensen Elizabeth og Georgia May Jagger
plateausål, der fremhæver HUGOs avantgardeudtryk (se kampagnen på side 159). På samme måde understøttes BOSS Black og BOSS Orange af en accessorylinje med tasker, sko, bælter og smykker, der er med til at fremhæve netop de karakteristiske kendetegn, der gør de tre forskellige linjer helt unikke. Og til at vise, at HUGO BOSS er meget andet end suits, skjorter og slips.
Gennem hele HUGO BOSS´ levetid har firmaet ar-
bejdet sammen med skiftende designere, der har
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Artikel/article
Résumé Suits, you might be thinking. And shirts. Oh yes, and ties of course. When someone says HUGO BOSS, that is. Those three items are typically what one
associates with the German brand. Not only can HUGO BOSS provide men with garments. It can also fill the wardrobes of quality-conscious women.
Since 1998 the brand has also designed womenswear. The HUGO brand
was the first women’s collection of HUGO BOSS, and it was later followed by BOSS Black and BOSS Orange; a trefoil that attracts the minimalistic,
the elegant, and the casual segments, and offers boundless possibilities of
fond, Permira with German Claus-Dietrich Lahrs
as CEO. He has previously been the CEO of Louis
Vuitton in the US and Managing Director of Chris-
tian Dior Couture in Paris. HUGO BOSS sells its pro
ducts in 124 countries worldwide. It operates more
than 1,500 mono-brand stores, 591 of which are HUGO BOSS’ own retail stores.
HUGO BOSS three womenswear lines
creating a personalised style.
HUGO, launched in 1998: with its clear-cut design, HUGO
40 year old Eyan Allen. That has added a homogenous characteristic to the
mixes the feminine with the pure.
This season, for the first time since the launch of the three womenswear
brands, all three brands have been designed by the same designer – the range of products and furthermore unified the three personalities behind each brand.
The BOSS Black and BOSS Orange brands include an accessories line with bags, shoes, belts, and jewellery, which helps highlighting the features that
makes the three different brands unique. The line also shows that HUGO BOSS is much more than suits, shirts and ties.
The 88-year-old fashion house is named after its instigator, Hugo Ferdinand Boss, who died in 1948. Today, HUGO BOSS is owned by the investment
is the most avant-garde HUGO BOSS line. The style is simple
and innovative with minimalistic suits and dresses, which
BOSS Black, launched in 2000: Elegant and sophisticated. BOSS Black is for both work and play with its feminine suits, its jackets with beautiful features, and its seductive 591dresses.
BOSS Orange, launched in 2006: HUGO BOSS’ casual line that mixes casual-
ness with big city fashion. Here are colourful and gushing T-shirt and dress prints, but also simple jerseys, knitwear, and jeans to fill a basis wardrobe.
Behind the scenes Would you like to go behind the scenes of HUGO’s fashion show? Want to get fashion tips for both casual and formal wear? And see HUGO BOSS’ newest accessories as soon as they are announced? Follow Miss HUGO BOSS at HUGO BOSS’ blog at www.hugoboss.com/de/en/blog
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Artikel/article
Designer Marieke Beemsterboer:
The ONLY girl is quirky, daring, flirty, personal… and most of all very real Head of design Marieke Beemsterboer from the succesfull Bestseller-brand ONLY gives her point of view on fashion and design.
1) What is the design-DNA of ONLY?
About Marieke Beemsterboer
Each item we design is denim-infused, meaning it has a denim attitude, even if it is not made in a
Marieke Beemsterboer is 34 years old. She lives
wearing. Always styled and updated according to the latest trends.
the fashion industry for 12 years, and she calls
denim fabric. We give each product the love it needs, which shows in the little details, the prints, treatments and washings. We design ‘favorite pieces’.., items you simply want to hold on to and keep 2) Who is the typical ONLY-end-user?
The ONLY girl is quirky, daring, flirty, personal and most of all very real. We design clothes for real girls, and we definitely don’t dictate. We think it’s far more interesting to look into how our ONLY
girl would style her outfit on the street, in a young, fun and quirky way.., than to achieve a ‘perfect’ catwalk look.
herself “a real denim junkie”. The designer has
been working for various denim brands - among others Scotch & Soda and Hilfiger Denim - since
she finished her education at the Amsterdam International Fashion Academy.
Bestseller during Copenhagen Fashion Week
The motocross tendencies that we have picked up on are important for us, including the quilting and
The new collections from ONLY as well as the
movement of the late 1960’s, early 1970’s.
Bredgade 26, 1260 Copenhagen K.
And besides that we also feel very strong about the BIBA-like bohemian look, inspired by the Biba 4) Which trends in society and counter attitudes will influence fashion of tomorrow? We are noticing a big change in the shopper’s mentality. There is a tendency visible that girls prefer to
_166
Marieke Beemsterboer has been working in
3) Can you give some headlines for ONLY for Autumn 2012? cut lines that come with it. Very Rock and Roll and tough, styled with vintage inspired rock band tees.
ONLY
in both Amsterdam and Brande.
buy one piece that is really made with love and can enhance their personality and quirky style, than
to buy a bag full of anonymous articles that could be anything and anybody. A very nice and inspiring challenge for us. It fits perfectly with our new ONLY Mantra.
Bestseller brands Pieces, Vero Moda, Outfitters Nation, Vila, Very and Object:
Name It exhibits at CIFFKIDS in Bella Center stand no. H-074.
Selected: Bredgade 26 and Galionsvej 39.
167_
Well cut, understated and precise
Bruuns Bazaar The new Bruuns
Bazaar is a testament to
iconic fashion, classic and sexy with a grown up sensibility that are both streamlined and essen-
tial. Rather than being too arty or conceptual it is fashion as it’s really lived with collections that are direct and focused, simple, flattering and attainable.
Focusing on modern day wear with luxurious sporty elements, men’s wear influenced tailor-
ing, easy separates and reduced evening wear.
The collections are the essence of what modern style obsessed men and women wants, with the inner workings being just as important as the outer appearance.
Take a look at the new collections from BZR and Bruuns Bazaar in Silkegade 8, 1113 Copenhagen K.
BZR _168
