How to Use Customer Education As a Marketing Tool [Tips & Checklist]
Customer education, in the simplest term, is a marketing strategy. This doesn’t mean other strategies are an unreliable fit to upscale your ROI. But with global disruption and customer thought-process shift — actively “pulling” information to support their purchasing decisions, you need a more inclusive marketing strategy. Customer education solely depends on your objectives. Whether you want to increase product adoption, generate demand for your product, increase conversion rate (free to paid users), or even prioritize having a talent pool of qualified people that uses your product. If your priorities are amongst any of above mentioned, your education must report to marketing & sales reps. So, shall we start to know about how to use customer education as a marketing tool [tips & checklist].
Importance of Customer Education
In the digital-savvy and information-driven culture, customer education is a valuable asset for any marketing team. Gone are the days when worn-out sales pitches fueled the ROI of any organization. Because, nowadays, customers are putting their necks out to educate their buying decisions. So, it all drips down to how aware are the customers of your product and services. Recent research by New Century Media suggests that companies who invest in customer educational assets foster consumers 29 times, who are likely to buy. The best example of this is Hubspot Academy, the people who take their courses or even read their blogs are more likely to buy their offerings. So, it is not rocket science. It is a question of consumer thought-process shift — actively “pulling” information to support their purchasing decisions. This shift in the digital culture has created a context in which consumers feel the need to engage with your products, and your services, through a deeper & meaningful, bite-size education. Furthermore, Forbes former contributor, Steve Olenski, articulated in his Education-based Marketing blog that; “Today’s consumers won’t do business with people they don’t trust.” As consumers expect immediate gratification, it gets harder for them to buy unless it's on their terms and timetable. Hard fact, but true! So, for them to trust you, they need to feel assured that they are dealing with the right company that has their best interest in mind.
About CXcherry CXcherry is a modern, AI-enabled, purpose-built Customer Education Platform. CXcherry Customer Education Platform is on a mission to redefine the way you onboard, engage and retain your customers. CXcherry Customer Education Software help you to accelerate your product adoption and increase customer retention through continuous customer education. Leading organizations around the world trust CXcherry customer learning platform to manage & deliver their customer training and measure the business impact of their customer experience. CXcherry Customer Training Learning Management System is proud to be one of the important partners in your customer's success journey. CXcherry Customer Training LMS Software Online is used by many leading Small & Medium Enterprises, Start-up companies, Training Companies, SaaS, PaaS, and Software Product companies to train & educate their customers. It acts as the single suite for all your training needs. Some of the key benefits are1. Easy Administration 2. Intuitive User Engagement 3. Easy Content Upload 4. Built-In Certification and Assessment Engine 5. Multi-Domain Functionality 6. API Driven Third-Party Integrations 7. Data Intelligence & Reports 8. Enterprise-Grade Reliability and Security 9. Powerful Integrations with WordPress, Zoom
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